Due to various social distancing measures, sellers and agents are turning to video as an alternative method for showing homes this year. Although video tours already had a strong presence in the real estate industry, they have become increasingly popular in 2020 due to the COVID-19 pandemic. With this, here are a few tips for hosting successful home video tours.
Monitor the length of the video
The vast majority of homebuyers will not want to sit through a long video tour with an agent speaking about every single feature of the home. Generally speaking, it is best to focus on the most important features of a home that will appeal to the greatest number of buyers, such as storage space, new appliances, and granite countertops. Buyers with short attention spans may lose interest if your video tour is over five minutes in length. With this, it's best to keep home video tours to just a few minutes.
Plan your tour prior to filming.
Be sure that you begin every video tour with a calculated plan for showcasing the home. Additionally, it is important that you know your way around the home, as well as which features of the home you want to highlight, prior to starting the video. Whether you choose to start at the front door, driveway, or a specific room, it is important to have a plan for progressing through the property in a way that makes it easy for the viewer to follow along.
Ensure that you have sufficient lighting.
One of the best steps you can take before filming a video tour is to walk around the home and ensure there is ample lighting in each room. In most cases, you want to rely on natural daylight whenever possible, so be sure to open all curtains and window treatments. Poor lighting can ruin your video tours by making the home seem dark, dreary, and generally uninviting.
