While real estate is often recognized as one of the most competitive industries, it is especially competitive in the present moment with many new challenges presented by current events. As such, real estate agents are now vying for more leads through various marketing campaigns and marketing strategies to stay ahead of high activity in the market. If you are in the process of shifting your approach to client needs for 2020, consider the following best practices for succeeding as a real estate agent today.
Provide value to clients
Why should a buyer or seller hire you? What do you bring to the table as an agent? The most successful agents are knowledgeable about housing markets, real estate trends, different neighborhoods in the local area, school systems, public transportation, home financing options, etc. Also, buyers and sellers today want to work with agents who have strong networks of people. If you already have contacts that you can refer your clients to regarding things like landscaping, plumbing, electrical, and inspectors, you will make their lives a lot easier.
Understand that every client has a different mindset
The most successful real estate agents are flexible with how they work with their clients. All too often, agents stick to one methodology for communicating with clients. Because everyone thinks and acts differently, an agent needs to be accommodating to serve their clients best. For example, millennial homebuyers are generally more tech-savvy than older individuals and prefer the usage of digital applications for communication purposes.
Build networks through relationship building
As is the case for many professions, real estate agents should continually strive to grow their network. Over time, a strong network will provide you with business through referrals/word of mouth. Also, it is important to create new contacts, but it is also necessary to maintain your existing ones. In other words, don’t forget/neglect to reach out to people you haven’t spoken with in a while.
